R3胜三:2024营销采购趋势报告(英文版).pdf |
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Marketing procurement professionals face a mighty challenge: managing a brand’s need to remain progressive while keeping one foot firmly on the realities of finance and operations. On one hand, procurement teams are meant to advocate for optimization. On the other, to be considered a true advocate and partner of the brand, procurement teams must have a grasp on the more dynamic, less defined domains of creativity, innovation, and experience.
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