comScore：The 2016 U.S. Cross-Platform Future in Focus【英文版】

The 2016 U.S. Cross-Platform Future in Focus Important Definitions: Electronic Sell-Through (EST): Theconsumer pays a fee to purchase or perpetually licenses a digital reproduction (i.e., movie or TV show).This licensed reproduction could be in the form of a file downloaded to the consumer’s internet-connected device or local hard drive, or via access to the content in a virtual storage locker or cloud-based service for streaming on demand to the end-user. The major digital retailers here are Am