Feedvisor:2025年今日购物者报告(英文版).pdf |
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AI is accelerating retail discovery, but it has not displaced search, at least not yet. Headlines tout exponential gains in AI-referred traffic (up 12-35x YoY),1 but the broader reality is more measured: traditional search remains the default front door, while AI assistants are becoming a powerful side entrance. Their influence is especially strong in highconsideraton shopping moments, where complexity, comparisons, and context matter most.
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