Martech：2024年营销技术情报：身份解析平台营销指南报告（英文版）

For the purposes of this report, the term “identity resolution platform” is defined as software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and