RhythmOne：2015年H1意见领袖营销基准报告（英文版）

1H 2015 HighlightsOn average, marketers who implemented an Influencer Marketing program in 1H 2015 received $9.60 in earned media value (EMV) for every $1.00 of paid media spend. This represents an increase of 1.4x over our CY 2014 average EMV of $6.85. On average, our 1H 2015 Influencer Marketing programs delivered a social engagement rate (i.e., reader engagements/social exposure) of 3.49%. Instagram was the best performing social media channel for Social Amplification