CMO Council：Marketing’s Outlook Into the Digital Future（英文版）

Digital has not just been a shift in marketing; it has been the shift in marketing, impacting everything from operations and performance to the very way we reach and engage with our customers. Digital has also fundamentally changed the way our customers reach and engage with us in return, and while many argue that customers have always held the power when it comes to the dynamic between brands and buyers, like never before, digital has given the customer (and the voice of the customer) even more