Spate：2024年化妆品趋势报告（英文版）

Today's makeup consumer is demonstrating a preference for a natural, flushed look that emphasizes complexion and easy lips. Top trending product categories include lip stain products, lip tint products, and blush products. Within these, we see formats like jelly blush speaking to desire for new texture experiences and long-lasting effects.Consumers are shifting away from eye makeup products, with eyeliner and eyeshadow among the top declining categories. Within these categories, we observ