普华永道：2024-2028年非洲娱乐及媒体行业展望报告：韧性与重塑（英文版）

South Africa, Kenya and Nigeria’s E&M markets are showing resilience against a backdrop of global macroeconomic instability. All three African markets saw revenue growth ahead of the global average of 5.0% in 2023. Growth was strongest in Nigeria, at 15.0%, while South Africa and Kenya saw increases of 11.7% and 5.8% respectively. Over the next five years, E&M revenues in all three markets are expected to rise ahead of the global average of a 3.9% CAGR. E&M revenue in South Africa