Illuminate Your Digital Advertising: Finding Light in Today’s Complexity（英文版）

In this session, Martin Bromfield, VP Advertising comScore EMEA looks at key issues and real-life examples to provide insights and clarity into tackling today’s challenges and uncovering new opportunities in digital advertising. How to avoid wasted ad spend with an in depth look at viewability, fraud and audience targeting. The latest data methods in uncovering new audiences and reaching them in the right context through the power of data. Understanding the true effectiveness of digital advertis