Criteo RetailWeek：跨屏营销【英文版】

Retail Week的调查Cross-device retailing Connecting the digital dots 显示了顶级零售商对跨屏营销的看法，着重探讨了布局客户购物旅程所面临的挑战。68% of shoppers surveyed for this study confirmed using multiple devices when purchasing a product online. It’s clear that brands that have a cross-device marketing strategy will be best positioned to succeed in today’s digital world. Criteo partnered with Retail Week Live to produce this research which highlights the challenges and opportunities that retailers face in mapping the cross-device s