Sprinklr：2022年服务战略手册（英文版）

Modern customers want to be recognized as people, not as data points — which means your customer service must feel personal. Customers today expect to engage with businesses on whichever digital channels they’re most comfortable using. They expect their issues to be resolved quickly, without too much effort on their part, and they don’t want to repeat the details about their issue over and over again. As a business, you must provide customer service efficiently — but you can’t afford to sacrific