Krungsri Research：2025年泰国Z世代财务调研报告：金钱观念透视（英文版）

Ongoing technological progress, changing lifestyles and values, and a rapidly evolving business environment have together triggered significant global shifts in the financial system and in broader trends in consumer behavior. This is especially true for the younger generation, Generation Z or Gen Z,1/ which has grown up in the shadow of the digital revolution. These individuals are now entering the workforce and as their spending power strengthens, their outlook, preferences and financial be