西蒙顾和：乐观与行动为2025年B2B商业增长做好准备报告（英文版）

Economic turmoil, shifts in customer behaviorand inflation- and interest rates are still present And although being present for the past years,companies are lacking the readiness tocombat the trends Despite troublesome market conditions.optimism is back with B2B companies There is an optimistic economic outlook for 2025especially outside of Europe where >75% thinks of2025 as a positive year Profits and revenue will grow, butcommercial effectiveness is lagging behind B2B companies are expectin