Rakuten Advertising：2024年快速通往成功的道路报告：为什么免费广告资助的流媒体正在改变CTV的面貌（英文版）

The way we consume visual content has rapidly shifted in the past decade as smart TVs and streaming platforms have replaced traditional broadcast and viewership models. The next step change is already well advanced as free ad-funded streaming (FAST) becomes an increasingly significant part of the connected TV (CTV) ecosystem. Rakuten Advertising has produced in-depth research that reveals the scale of FAST usage across Europe and the opportunities for advertisers, through Rakuten Advertising’