Sutherland：当设计思维遇到大公司（英文版）

Simon Herd, 研究总监, Sutherland, 英国。Summary1.Business leaders are increasingly aware of Design Thinking, it’s our job to cut through the hype2.You can’t do it all on your own so build the skills of others3.Position yourselves carefully within the organisation4.Leadership buy-in is great, but real project you need to win the trust of those below5.Show value through practical examples -everyone loves a good case study6.Focus on customer impact by telling their stories7.Nobody knows it all, so collabo