汉威士：2025年新兴体育项目：印度下一个十亿美元级体育营销机遇研究报告（英文版）

In 2024, emerging sports generated ₹2,559 crore - 14% of India’s sports industry revenue - with 24% annual growth. Cricket, meanwhile, saw its market share dip and growth slow to 14%. Leagues like the Pro Kabaddi League (PKL) and Indian Super League (ISL) have carved out loyal followings and attracted major sponsors like Dream11, Tata, Hero MotoCorp, Puma, JSW and Adidas.. The Paris Olympics further boosted visibility, drawing big-ticket sponsors including Reliance and Adani Group. Participat