Infillion：2023年及以后的广告和营销预测报告（英文版）

As 2022 draws to a close, it’s time to take stock of where the media and advertising ecosystem currently stands. According to eMarketer, after several rough years amid Covid-19 volatility, total ad spend stabilized at $346B for the full year 2022. Digital and TV advertising accounted for the bulk of media, capturing 72% and 20% market share, respectively. Looking forward to 2023 and beyond, current predictions indicate 7%–9% growth per year for the next several years, reaching $372B in 2023 a