Optimove：2023年消费者营销疲劳报告-少即是多（英文版）

The Optimove 2023 Consumer Marketing Fatigue Survey underscores that marketers are more invasive than helpful when interacting with consumers. Our survey of 450 US consumers fielded in January 2023 shows that consumers feel inundated with marketing messages. The message to marketers from consumers is that “less is more.” This report uncovers overall consumer preferences regarding message tactics used by marketers. Based on those findings, we suggest what marketers can do to get the right freq