Mediaocean：2024下半年营销报告（英文版）

Thank you for reading Mediaocean’s 2024 H2 Market Report. These insights reflect input from more than 1,200 customers and partners, focused on key consumer and technology trends along with 2024 H2 projected media investments. We primarily surveyed marketers and agencies, but also included perspectives from media companies, measurement firms, tech platforms, and other industry cohorts. This is the sixth in our series of bi-annual market reports, with the first published at the end of 2