Muck Rack：2024年公关（PR）测量现状报告（英文版）

About half of PR pros are only “somewhat confident” in the metrics they typically report to stakeholders. • Number of stories placed, reach/impressions and key message pull-through are the metrics PR pros say most accurately measure their efforts • Pitch performance, sentiment and revenue impact are the metrics PR pros say least accurately track their efforts • More than one third of PR pros find it difficult to track their work. • 88% of PR pros spend less than four hours per week on measuri