尼尔森IQ：2025年掌握市场进入策略：中小企业成功扩张的核心要素研究报告（英文版）

Current Market Size: Understand the total available market for your product or service. This includes knowing the number of potential customers, total sales in the industry, and revenue generation. When expanding into a new market, it’s important to identify who your core customers are. This involves researching demographics, psychographics, and behavioral trends to understand the motivations and needs of potential buyers. Why it's important: This helps you gauge the potential for growth