L2：CPG中国2017电子商务简报【英文版】

中国快速消费品市场去年的消费增长放缓至2.9％，电子商务销售同比增长了54％。 随着在线成为中国新增CPG增长的前沿，在电子零售商，在线超市平台，全渠道零售和跨境销售方面采取成功战略的品牌将在快速发展的市场中领先于其竞争对手。While China's fast-moving consumer goods (FMCG) market saw spending growth slow to 2.9 percent last year, its e-commerce sales surged by 54 percent over the same period. As online becomes the new CPG growth frontier in China, brands that adopt successful strategies for e-tailers, online supermarket platforms, omnichannel retail, and cross-border sales will be ahead of the game in a ra