Pitney Bowes：位置智能在零售市场的科学和应用

位置智能在零售市场的科学和应用主讲人：Pitney Bowes首席解决方案架构师张军Pitney Bowes产品总监Sasidhar Perraju AkkiraiuLocation Intelligence at the Heart of Retail MarketingCMO’s now have larger technology budgets than CIOs 70% of companies here are Marketing is more technology driven today, than it has ever been(1) EXPERTISE AND FOCUS NEEDED IN FAST GROWING I18N MARKETS(2) UNDERSTANDING CONSUMER MOTIVATION IS HARD(3) COMPETING FOR BRAND RECALL AMONG A CROWDED SEA OF OPTIONS