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Shift to fitness-inspired clothing_ The athleisure boom in China Asia Distribution and Retail.pdf |
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Shift to fitness-inspired clothing: The athleisure boom in China Asia Distribution and RetailKey takeaways•With sports activities and regular exercise trending among Chinese consumers amid the national fitness wave, China’s sportswear sales, including sports-inspired clothing or so-called “athleisure clothing”, posted a double-digit growth of 11.7% yoy to 186.4 billion yuan in 2016.•As Chinese consumers aspire to upgrade every aspect of their lifestyles, fashion-infused activewear with mixed-fun
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