Heinz Marketing：2024年B2B内容营销制胜之道：构建动态内容策略（英文版）

For years, B2B organizations have focused on developing content to support demand generation efforts. As we all know, buyers have changed the way they consume information and interact with you. Today, buyers no longer wait for you to reach out to them to make decisions. They are now proactive and independent in researching technology and services when a need arises. Because of this, it’s essential to develop content that meets buyers where they’re at. This means making sure they have content