电通创意：2024年首席营销官报告（英文版）

Change happens both faster, and slower, than we realize. As Bill Gates once said, “We overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”. As an industry we are instinctively drawn to the new, the novel, the next. Sometimes we do overestimate the pace of change. The death of broadcast has been announced more times than most of us can remember, while most consumers continued happily to tune in.