VML：2024控制内容混乱-通过有效的内容策略和管理来提升客户价值的全面指南报告（英文版）

t’s hard to overstate the importance of content to modern digital brands. In a very real sense, when you exist in the digital ether, you live vicariously through the ‘stuff’ that populates your websites, your mobile apps, your social media pages, your marketplace listings. Content is your point of contact with the world on the other side of the screen. It’s how you engage, influence, build relationships, establish a presence and an identity. It’s how you sell. Content is your brand. Yet, when