Optimove：2023年消费者节日购物调查报告（英文版）

3.1. Loyalty is Critical to Retailer's Success Brand loyalty is an indispensable factor in retail success, especially during the holiday season. According to our survey, more than nine in ten (93%) of respondents were likely to revisit a brand or retailer following a positive experience, with a notable 66% indicating that they were "very likely" to be repeat customers.