DSI&Salsify：2024年第四季度电商动向：专家洞见、消费者研究及关键行业趋势报告（英文版）

The fourth quarter (Q4) represents the hottest time on the digital shelf for brands, retailers, and consumers. It’s pedal to the metal on all accounts. Every second, consumers are tapping “buy” online or inserting chips in-store on cards that have seen better days to ensure their holidays are special for their special someones. Brands are putting their cheeriest faces forward and watching their holiday campaign handiwork perform magic. Retailers are on omnichannel overload to ensure consumers