Tinuiti：2025年美容营销研究报告（英文版）

The beauty industry continues to evolve at a rapid pace, with new technology and platforms giving consumers more ways than ever to explore personalized recommendations, evaluate products, and make purchases. Tinuiti surveyed 1,003 beauty shoppers in January 2025 to understand what’s driving purchase decisions and how the customer journey is changing, gaining insight into key developments like the rise of AI chatbots, weight-loss drugs, and video formats like Get Ready With Me.