MX&CMI：2024制造商如何适应新的营销现实白皮书（英文版）

The marketing landscape in manufacturing companies is experiencing a significant change. Previously, the practice of marketing simply involved trying to create demand for the products manufactured. However, it has evolved beyond the traditional “make stuff, sell stuff” equation. Emerging trends have forced marketers in manufacturing to become much more comprehensive, focusing on the entire customer experience, not just the initial purchase. Some of these challenges include: