欧盟中小企业中心：2024年欧盟中小企业中国贸易展会参展指南报告（英文版）

Without local resources operating on the ground in China, participating in trade fairs in China remains an effective approach for EU SMEs to meet potential Chinese business partners. However, without full preparation and a tailored strategy, the mere participation in a trade fair is unlikely to bring significant benefits to exhibitors in the short term. Besides, exhibitors may choose to participate in a trade fair for different reasons, including marketing and branding. Even the choice of the