MMA：2024年营销创意过程的现状报告（英文版）

Marketing creativity is at a pivotal moment. The process has grown increasingly complex, yet its importance has surged, with 77% of marketers declaring it more vital than ever. This heightened focus on creative is not just a trend; it's a necessity driven by the rapid advancements in marketing technologies and deep changes in the media ecosystem. In fact, 80% of marketers see the rise of data and analytics as a significant boon, enhancing their ability to craft compelling and effective cr