奥美Ogilvy：2022年B2B业务的未来：新商业格局下适应性企业增长与韧性构建指南报告（英文版）

THE COVID-19 PANDEMIC QUICKLY SHIFTED MANY OPERATIONS INTO A VIRTUAL ENVIRONMENT It challenged the traditional norms of building and growing trusted relationships face-to-face. But the future of customer relationship building is not just about virtual engagement—it’s about preparing and adapting to the type of environment that your customer prefers, be it physical, virtual, or a combination. It will also require building out the internal employee skills necessary to be adaptive to any type of