FreeWheel：2024年自由轮观众体验实验室呈现：让广告体验更加相关报告（英文版）

Since the onset of advertising, brands have been looking for ways to improve the effectiveness of their ads to make them more impactful. A key aspect of impact is ensuring that ads are relevant to the intended audience to create a meaningful connection between a brand and viewer. Today, as new technical capabilities create opportunities for more relevant advertising, we wanted to understand how relevancy impacts the viewer experience.