YouGov:2024年美国两党品牌报告-品牌政治倾向与市场影响分析(英文版)
YouGov:2024年美国两党品牌报告-品牌政治倾向与市场影响分析(英文版).pdf |
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As America approaches the tail end of a tense election season, the brands we buy, the airlines we fly, and the cars we drive have become politicized. This election cycle has seen Bud Light struggle through the impacts of polarization, and other brands like Diet Mountain Dew almost drawn into the fray. This report seeks to identify which brands fall squarely on one side of the political spectrum, and which have achieved the difficult task of finding bipartisan support. We also examine which in
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