M&C Saatchi:2024年生活成本危机:澳大利亚消费者对品牌的期望调研报告(英文版).pdf |
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To be well is one of the most aspirational human states, and every brand is hunting for their unique way to get a slice of the billions of dollars sized pie. Whereas years ago, it may have sat as an identifiable category dominated by skincare, salt baths, meditation… it has become increasingly nuanced and has proliferated every category. Consumers now expect to have deep and unprecedented access to brands that make them more well.
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