欧晰析咨询（OC&C）：2025年度市场报告：解码家庭与个人服务市场的潜力（英文版）

• Clear market opportunity: Global spend on home and personal services exceeds $2trn, with <1% sourced via online marketplaces today. • Latent demand: Consumer experience is very poor compared to other purchase categories – finding, qualifying, selecting and booking a supplier is a painful and daunting experience – much of which is still offline today. Some (but not all) suppliers are also hungry for solutions to help find new work and fill up excess capacity. • Attractive frequency & AOV