Circana：2024年包容性美容推动销售报告（英文版）

The beauty industry has always had an outsized impact on inclusion because it sets a standard for beauty and influences how individuals perceive themselves. Today, many people still don’t feel like they are represented in health and beauty ads, and 45% of Gen Z and 50% of millennials say they would stop using a beauty brand if it was not inclusive or socially responsible, according to one study. It’s safe to say that consumer expectations about inclusivity — that is, the depiction of people o