Wunderkind：2025年英国数字商务消费者见解报告（英文版）

1. Mobile Dominance in Online Shopping Smartphones are the go-to device for online purchases, with usage rates at 97% for Millennials, 95% for Gen Z, and 96% overall. However, desktops still play a significant role, especially for Boomers (75%) and male shoppers (77%). This underscores the need for mobile-first strategies while maintaining desktop optimisation. 2. Younger Shoppers Drive Frequency Gen Z and Millennials dominate shopping frequency, with 48% and 46% respectively shopping online