NIQ&GfK：2025年科技消费品行业趋势报告（英文版）

Year-over-year sales growth for the global consumer tech industry has lingered in negative figures ever since the pandemic lockdown-driven peak purchases of 2020 and 2021. The turning point into positive territory was forecast to occur during 2025—but it actually came in 2024, driven largely by China’s consumer tech trade-in and subsidy program that started in August 2024, together with Q424 promotions and a strong US dollar (USD). With China being the single largest market for consumer tech