Mediaocean：2025年H2汽车市场报告（英文版）

Automotive marketers are approaching the second half of 2025 with a more focused lens— balancing caution with continued investment in performance-driven channels. While some budget tightening is clearly underway, most respondents still plan to either maintain or grow spend across the majority of media types. CTV stands out as the top priority for the category, with 67% of automotive marketers planning to increase spend—a 31% jump over the first half of the year. This growth reinforces the cha