dentsu：2024年消费者洞察：消费者生成式AI认知及使用调研报告（英文版）

Compared to 2023, use of gen AI has grown significantly. A whopping 40% of our survey respondents are “Avid Users,” those who report using gen AI tools at least weekly. These users tend to be younger and more diverse. Currently, it appears gen AI is more widely adopted for professional work than personal tasks. Users view generative AI as a co-pilot. A majority of users think generative AI enhances their work, but acknowledge they often need to adjust the output. Top use cases include an