eMarketer：2023年美国户外广告支出报告（英文版）

Digital opportunities are emerging for brands within out-of-home (OOH) advertising. In fact, digital OOH (DOOH) will regain its pre-pandemic share of total outdoor ad dollars at 31.4% this year. This eMarketer report explores the burgeoning landscape of OOH and offers a strategic roadmap to realize its full potential.