MMA：2024年营销中的人工智能现状：人工智能趋势与可操作见解报告（英文版）

The integration of AI also brings new challenges, particularly in terms of skills and training. As highlighted in this report, one of the primary obstacles to AI adoption is the need for specialized expertise. Businesses must invest in training programs and develop their workforce to harness the full potential of AI. Additionally, ethical considerations surrounding AI use, such as data privacy and algorithmic bias, must be addressed to build consumer trust and ensure responsible AI deployment