MMA：2024年德国营销人工智能现状报告（英文版）

an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading economies. In partnership with Kantar, this report analyses current trends, challenges, and opportunities surrounding AI adoption in marketing across Germany.As businesses navigate today’s rapidly evolving digital environment, AI has become essential for staying competitive and driving innovation. Germany’s technological foundation provides a strong platform for the imp