DISQO：2025年美国广告行业状况报告：消费者与行业洞察塑造广告业未来（英文版）

According to consumers, the most memorable ads strike an emotional chord, offer tangible value, and deliver compelling creative. More specifically, humor and emotional appeal (40%) surface as top recall factors, becoming even more powerful when paired with strong visual design (38%) and special offers or discounts (37%). A winning formula combines emotional resonance, perceived value, and strong visual execution. Alarmingly, even though it’s clear that creative drives effectiveness, 45% of ad