Mandala Partners：2024年在线零售如何推动澳大利亚中小企业发展报告（英文版）

Small and medium businesses (SMBs) power Australia's economy, but they haven't reached their full potential. These businesses - defined as having fewer than 200 employees - employ 66 per cent of our workforce and generate 56 per cent of GDP. However, the productivity rate of SMBs, defined as revenue per worker, is 33 per cent lower than large businesses. Mandala research shows that SMBs that adopt online retail channels earn 2.2 times more revenue and are 45 per cent more productive t