ANA：2024年生成式人工智能在搜索营销中的应用研究报告（英文版）

As early as 1994, search engines have been foundational to the modern digital era, both for consumers seeking to navigate the endless spindles of the web and marketers recognizing the power of reaching those consumers at the nexus of recency and relevancy. Early pioneers like Yahoo, Lycos, Infoseek, Excite, Overture, AltaVista, Dogpile, Metacrawler, and Ask Jeeves fought for market share for a decade only to be dominated by Google, ending as an acquisition, bankruptcy, or fading into th