内容营销协会（CMI）：2025年内容营销人员职业展望报告（英文版）

Even four years after the Great Disruption, marketing jobs and careers are still unsettled. One in three marketers told us their organization laid off marketers in the past year. Is AI to blame? The majority of marketers we surveyed said no: Just 3% of marketers said their team has replaced employees with AI tools. Yet AI has had a profound impact: Nearly one in four (23%) said their marketing team has had to shift job requirements to adapt to gen AI’s influence. And our research has detected